GE Well was a product I designed during my time at GE Lighting, created as the company’s first in-case jewelry lighting solution. The goal was to develop a premium, sustainable lighting product tailored specifically for high-end retail environments—particularly jewelry displays—where ambiance and product presentation are critical to the customer experience.

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My role spanned the entire product development lifecycle—from conducting market research and user insights, to leading concept development, prototyping, and working closely with engineering and manufacturing teams to bring the product to life. I facilitated conceptual testing with retailers, refining the design based on real-world feedback to ensure both aesthetic elegance and functional performance.

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One of the product’s defining features was its swivel mechanism, allowing retailers to easily position the light for optimal display—casting a warm, inviting glow that enhanced the perceived value of the items on display while maintaining energy efficiency and sustainability goals.

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This project was a powerful example of design thinking applied to industrial product design, merging business goals, user needs, and technical feasibility into a solution that brought GE into a new market segment.